The life and anatomy
of the
Logo
The 2007, Arroyo Grande Valley Harvest Festival logo was designed by Amber R.
Francis, of Wet Dog Designs.
This year, the 70th annual, a milestone year for the festival, the Harvest
Festival Committee wanted to be sure the logo would be special. The logo is used to promote the festival, it is put
on T-shirts and flyers and more.
We wanted our theme and logo to reflect the true meaning of the Harvest Festival, the
history, the community, celebrating our alluvial soil, our rich harvests, our dedication
to agricultural and our gratitude to the agricultural community. We also wanted the theme and logo to reflect logos
of year’s past.
What better way than to begin a design?
We called Dick Blankenberg. Dick is
not only a past Grand Marshal of the Harvest Festival, he is not only the
past owner and publisher of our local newspaper, the Times Press Recorder, but Dick is the
only and we think most probably the owner of every, yes, every Harvest Festival Button.
Dick graciously loaned the Harvest Festival Committee his vest,
which he wears proudly every year to the festival. Dick’s
vest holds every Harvest Button every produced. The
Harvest Festival Committee discussed each year’s buttons and we had our design plan.
With our ideas in hand, we needed someone to turn our ideas into reality. Who better to call?
Steve and Linda Curry, who own
a graphic
art and design company in the
They took our ideas to their graphic designer and print manager, Amber Francis, and
she designed the 2007 Arroyo Grande Valley Harvest Festival Logo.
And there you have it. The history of
the 2007 Arroyo Grande Valley Harvest Festival logo.
We owe our thanks to the Harvest Festival Committee, Dick Blankenberg, Steve and
Linda Curry and Amber Francis. Thank you!
Vivian Krug,
Co-Chair
2007
More about Wet
Dog….
Wet Dog
Designs is a full service Screen Printing and Graphic Design Company located at
Those familiar with Arroyo Grande Buckle Company and Gone Fishing T-shirts know their work. From 1970-1993 they designed produced and sold their belt buckles to distributors worldwide. At the height of the buckle craze they sold their buckle company to concentrate on Screen Printing the “Gone Fishing” T-shirt Line. They sell these humorous Fishing T-shirts to stores, catalogs and individuals all over the world.
Wet Dog Designs is not just a T-shirt Company; they also provide a large range of Trophies, Plaques, Gifts awards and Ad Specialty items to business, clubs, and organizations. Their state of the art laser engraving equipment combined with their highly trained design staff, has changed the look of trophies and awards, wine glasses, and corporate gifts here on the central coast.
They have designed many of the Harvest Festival Logos in the past and are happy to donate their services to the Festival Committee again this year.
This years Logo “Harvesting
Family and Friends” was designed by Amber R. Francis, 22, born in
Amber
has just been accepted into the Graphic Design program at Cal Poly SLO and will be
attending in the fall. For the past year she has been the graphic designer and print
manager for Wet
Dog Designs in
You can learn more about Wet Dog Designs at www.wetdog.com or call them at 805-481-0719.